Maybe the best question in this interview was about what you decide to leave behind. What do you stop doing in order to focus on the potentially most financially productive coverage. Also the new platforms for managing content and sales. A bad platform really restricts creative solutions.
In other words, the Minnesota Tribune is eyeing being the Texas Tribune. I presume it will have at least as much disclosure, and I hope less pulling of punches, if it goes through with this. The Texas Trib always denies it, but yeah, it has pulled punches on climate change related issues.
I don’t agree that marketing equals promotion — and I suspect that the International News Media Association wouldn’t agree, either. Phil Kotler (Northwestern University) famously defined marketing in terms of the four P’s — product, price, promotion, and place (distribution). In other words, no matter what you think you’re doing in news media, you’re actually doing marketing.
Maybe the best question in this interview was about what you decide to leave behind. What do you stop doing in order to focus on the potentially most financially productive coverage. Also the new platforms for managing content and sales. A bad platform really restricts creative solutions.
Thanks for this Dick. I'll be watching this approach with interest.
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In other words, the Minnesota Tribune is eyeing being the Texas Tribune. I presume it will have at least as much disclosure, and I hope less pulling of punches, if it goes through with this. The Texas Trib always denies it, but yeah, it has pulled punches on climate change related issues.
I don’t agree that marketing equals promotion — and I suspect that the International News Media Association wouldn’t agree, either. Phil Kotler (Northwestern University) famously defined marketing in terms of the four P’s — product, price, promotion, and place (distribution). In other words, no matter what you think you’re doing in news media, you’re actually doing marketing.