Discussion about this post

User's avatar
Duncan Moore's avatar

Correct argument. Painful but necessary. Of course the intermediate step that nobody seems to be undertaking is to make the digital product usable and readable. The Chicago Tribune's digital appearance in my cell phone is the worst -- so frustrating and visually distracting that I hardly ever go there, and I am a fully paid in subscriber. I don't know why I am paying them a monthly subscription fee for such a shabby reader experience.

Expand full comment
Ken Herts's avatar

Great advice. This absolutely has to be done, but the key is keeping your readers as you go through the transition. Many have done this poorly, though a few quite well. McClatchy did a great job of increasing digital usage while eliminating Saturday print. The Salt Lake Tribune has probably done the best job of this - going down to Sunday only while keeping most of their print subscription revenue. The formula includes everything from good digital marketing, easy-to-use digital products, and even call centers to walk print subscribers through the transition.

Expand full comment
5 more comments...

No posts